In the age of site visitor unmasking, questionable email deliverability, white paper downloads, cold calling, layered intent audiences and more, B2B SaaS is all just becoming a bit… boring? What happened to the advertising strategies from back in the day? Creativity? Thinking outside the box?
Certainly, someone was thinking outside the box when they decided to surface visitor level data, ignoring data privacy concerns so that companies can start outbounding people that never asked for it. And that’s the issue. Growth tactics are stalling and the prospect experience, and sales experience are getting worse.
If someone wants to use your software, they’ll find you if you’ve done and you’re doing the work. Let’s give agency back to prospects and make the experience better for everyone involved.
SaaS is boring is trying to make it all fun again and hopefully grow a brand in the meantime.
SaaS is Boring 